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Lynn Rust Henderson
VP Alaska Group Market, Premera Blue Cross Blue Shield of Alaska

As the vice president of Sales & Service and market head of Sales for Premera Blue Cross Blue Shield of Alaska, Lynn Rust Henderson is accountable for all sales and service functions for Premera’s group employee benefit division. Further responsibilities include development and definition of channel distribution and product development strategies. Additionally, Lynn leads the strategy and execution of Premera’s worksite well-being solutions for the Alaska market. She currently lives in Anchorage and serves as the board chair for the Anchorage Economic Development Corporation.

Prior to joining Premera, Lynn served as vice president of sales and service of employee benefits with Aetna in Michigan. Also while in Michigan, she held positions of senior leadership in sales and product development with University of Michigan’s MCARE. Lynn has significant experience working with large national employers from manufacturing, Detroit’s Big Three auto companies, and large banking institutions.

Lynn has a B.A. degree from the Ohio State University. She is also a graduate of the Leadership Development Program at the Healthcare Leadership Institute at the University of Michigan’s Ross Business School.